Media literacy research and engagement initiatives address societal challenges

October 29, 2025 Faculty and graduate students across the College of Media are pursuing a range of activities aimed at understanding challenges to media literacy and developing interventions to improve it. Recent activities include: A team including Michelle Nelson, professor of advertising, Amanda Ciafone, associate professor of media and cinema studies, Stephanie Craft, professor of […]

Illinois Public Media’s magazine program ‘Prairie Fire’ wins five regional Emmys

October 28, 2025 Prairie Fire, a magazine program produced by WILL-TV at Illinois Public Media, was awarded five regional Emmys across five categories at the 2025 Mid-America Regional Emmy Awards, including “Best Magazine Program” in the region. “Our win for Magazine Program for the second year in a row is a real thrill for the […]

How well does NPR incorporate history into its journalism?

October 23, 2025 | NPR Public Editor When journalists don’t have access to historical tools, and don’t have that impetus to go and check out things, they are presenting news that is really not informing the public. And nobody wants to do that. Melita Garza, Associate Professor and Tom and June Netzel Sleeman Scholar in […]

Social media stampedes: How mass user exit reshapes the digital landscape

October 16, 2025 | MediaWell Leaving social media does not always mean disengagement from news, but it does disrupt habitual news consumption. Some people report feeling less informed about current events after quitting Facebook, as social media is a key news source for many. However, they also experience benefits like reduced anxiety and improved well-being. Margaret Ng, Associate […]

Seo-Jeong (Rachel) Heo

Email: sjheo2@illinois.edu Research Interests My research focuses on human–AI interaction in advertising and marketing contexts, with particular emphasis on how AI-driven advertising shapes consumer perception, attitude, and underlying psychological mechanisms. Specifically, I examine (1) virtual influencers as persuasive agents, (2) large language model (LLM) interfaces as persuasive environments, and (3) social robots as embodied communicators. […]

Professor Leona Yi-Fan Su chosen as Sandage Scholar in Advertising Research

October 6, 2025 Leona Yi-Fan Su, associate professor of advertising, has been selected to become the next Charles H. Sandage Scholar in Advertising Research for 2025-2027. Su was chosen based on her proposal, “Digital marketing in the agricultural sector, with emphasis on how farms can leverage emerging technologies such as social media and artificial intelligence […]

I on the Media: Sang-Hwa Oh discusses Netflix’s ‘KPop Demon Hunters’ and K-pop branding

October 6, 2025 K-pop, short for “Korean pop,” is a music genre from South Korea celebrated for its dynamic mix of styles, elaborate choreography, and visually captivating performances. Its influence now extends beyond music, reaching film and other media. This summer’s animated movie KPop Demon Hunters not only became the most-watched film in Netflix history but also […]

I on the Media: Ewa Maslowska discusses AI “friendships”

October 6, 2025 As AI chatbots become more sophisticated, people are increasingly turning to them not only for information, but also for companionship. Concerns are growing over increasing cognitive, emotional, and social reliance on AI tools. The College of Media spoke with Ewa Maslowska, associate professor of advertising and expert in consumer-brand interactions in the […]

Roger Ebert Lecture: “A Yellow Spot on the Silver Screen”—Anna May Wong’s Performative Pleasure

September 29, 2025 The 2025 Roger Ebert Lecture and Screening will be held October 23-24 in the Knight Auditorium of Spurlock Museum. Join us in person or via Zoom on Friday, Oct. 24, at 2 p.m. for the 2025 Roger Ebert Lecture, “A Yellow Spot on the Silver Screen”—Anna May Wong’s Performative Pleasure, given by Yiman Wang, professor of film and digital media at UC […]

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