Updated June 17, 2021: Congratulations to all of our student presenters! Five received awards at the Undergraduate Research Symposium, including advertising students Kenna Hansen (Outstanding), Evan Hawkins (Outstanding), Miriam Sadkhin (Honorable Mention), and Grace Tessitore (Outstanding); and media and cinema studies student Kat Williams (Honorable Mention). Students from across majors in […]
April 12, 2021 | Da Yeon Eom, Communications and Marketing Intern Traveling across eight time zones in nine countries didn’t stop Michelle Floyd from earning her master’s degree in strategic brand communication. While creating campaigns for class, she also competed at five Olympic-level softball tournaments and spent two professional softball seasons in Italy. Enrolling in […]
The Charles H. Sandage Department of Advertising faculty members and Institute of Communications Research doctoral students participated as moderators, panelists, and research paper presenters at the American Academy of Advertising annual conference, March 18-20, 2021. Their research topics included chatbot advertising, online ethical behaviors, advanced computational advertising research, the complexity of brands taking a stand, generational […]
March 4, 2021 | Marissa Plescia, Communications and Marketing Intern Patrick Burke doesn’t usually like waking up to a work text at 5 a.m. … unless it’s saying that his commercials got the #1 and #2 spots for the USA Today Super Bowl Ad Meter poll. “If I’m gonna get woken up to a work […]
Sela Sar, associate professor of advertising and director of the Institute of Communications Research, has been elected president-elect of the American Academy of Advertising. He joins the executive committee on March 19 at the AAA annual conference, and will become president of AAA in March 2022. Sar previously served as vice president of AAA in […]
Sierra Reed, a junior in advertising, first joined TikTok in August 2019 for fun. Little did she know she’d go viral doing modern twists on Romeo and Juliet, and eventually become an influencer on the video-based social media platform. She first started gaining a following in November 2019. She posted a video and went […]
In the Charles H. Sandage Department of Advertising capstone course, taught by senior lecturer Shachar Meron, students form mini advertising agencies and create real-world campaigns for campus and community groups. Students learn how different disciplines work together—including account direction, research, strategy, media, and creative—to better understand the why, how, and what of advertising. Below are […]
In the advanced, interdisciplinary course ADV 492: Technology and Advertising Campaigns (cross-listed with CS 468), students from across majors—including advertising, computer science, and computer science + advertising—create team-based research projects to investigate and find solutions to a real-world problem in digital advertising and marketing. In Spring 2020, the project theme was “protecting consumer privacy in digital advertising.” […]
ADV 498: The Sandage Project is our Advertising program’s capstone course, taught by senior lecturer Shachar Meron. The course is designed as an accelerated eight-week boot camp: seniors break into teams and create start-to-finish campaigns for local nonprofits and educational organizations. Students learn how different disciplines work together—including account direction, research, strategy, media, and creative—to better […]
January 11, 2021 The College of Media is pleased to announce a number of new initiatives, emerging from our recent strategic planning process, to create and sustain a diverse, inclusive, and equitable environment for our students, faculty, staff, and alumni. Foremost among these is the appointment of Jason Chambers, associate professor of advertising, as our […]