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Category: Advertising
AAF selects seven students for diversity, equity, and inclusion program
January 19, 2023 Seven seniors in the University of Illinois chapter of the American Advertising Federation were named to the American Advertising Federation’s Most Promising Multicultural Students Class of 2023—an honor given to only 50 students each year throughout the United States. Honorees include advertising majors Julie Garcia, Asia Griffin, Carmen Larios, Kassandra Leyva, Blake Morrow, and […]
Advertising alum Mike Wychocki credits college leadership and faculty for career inspirations
January 10, 2023 | Kelly Youngblood Since Mike Wychocki (BS ’83, advertising) graduated from the University of Illinois College of Media nearly 40 years ago, he has helped build and sell two advertising/marketing agencies, traveled around the world, and become Chief Marketing Officer of a global container-shipping transportation company. In all that time, Wychocki has […]
Brand Ambassador Program develops students’ brand management skills to benefit Illini athletes, community
January 9, 2023 | Kelly Youngblood and Vivian La, Communications Intern The first cohort of students in the Brand Ambassador Program are halfway through their yearlong experience, which pairs a student interested in social media and brand management with Fighting Illini student-athletes and local organizations. Since its inception just four months ago, the program is […]
Daniela Mejia
Get to know some of our College of Media students! Daniela Mejia is a Class of 2025 advertising major. What excited you the most about majoring in advertising? I became interested in advertising because of how flexible and versatile the jobs are within the field of advertising. I am leaning towards pursuing the more creative side […]
James W. Carey Faculty Fellows selected for 2022-24
Two College of Media faculty members affiliated with the Institute of Communications Research have been selected as James W. Carey Faculty Fellows for academic years 2022-2024. Both Angela Aguayo, associate professor of media and cinema studies, and Chang-Dae Ham, associate professor of advertising and director of graduate studies in advertising, will receive the honor and a stipend to support their research […]
Finke receives UIAA 2022 Comeback Award
Kevin Finke (BS ’92, advertising) received a University of Illinois Alumni Association Comeback Award, given to prominent and accomplished alumni who are invited to participate in various activities during Homecoming Weekend, with a focus on providing opportunities for honorees to interact with current students, and sharing information about their professional experiences and the value of their University of Illinois […]
Media faculty receive SHIELD Illinois grant to study public attitudes of COVID-19 testing
Three College of Media faculty have received a $25,000 research grant from SHIELD Illinois for a project that will examine public attitudes, news framing, and online engagement about SHIELD COVID-19 testing. The analyses will help inform best practices and strategies for future campaigns addressing public health crises. SHIELD is the University of Illinois System’s statewide […]
What do we know about political advertising?
It can be challenging to distinguish between a paid political ad and one that is not in today’s media environment, especially on social media. News Bureau editor Lois Yoksoulian spoke with advertising professor Michelle Nelson about the topic. New research from Nelson and her colleagues found that most adults—even those who are politically engaged and educated—do not fully understand online targeting, […]
Mark L. Brandt Public Engagement Fellows program funds eight fall projects in the College of Media
October 4, 2022 | Holly Rushakoff Eight projects led by College of Media faculty and staff have been selected to receive funding as part of the Mark L. Brandt Public Engagement Fellows program, established this year to provide undergraduate Media students with professional experience in public engagement activities. It also provides opportunities for students to participate […]