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Get to know some of our College of Media faculty. Josh Heuman is a teaching assistant professor in the Department of Media & Cinema Studies and the Department of Journalism. He received the 2022 College of Media Award for Excellence in Undergraduate Teaching by a Specialized Faculty Member. What is your favorite class to teach? We’re not supposed […]
Get to know some of our College of Media alumni. Steven Pratten (BS ’15, media and cinema studies) is a senior digital media manager at the Gies College of Business at the University of Illinois Urbana-Champaign. Pratten also participated in a Media Career Night alumni panel on “Digital Communication” in Spring 2023. Watch a recording of the […]
Get to know some of our College of Media alumni. Grace Chen (MS ’10 advertising) is a product manager at Meta. When did you know that you wanted to study advertising?As a child, I remember being very fascinated with old catalog ads. Throughout my childhood, a lot of advertising consisted of subscription-based magazines and order […]
Get to know some of our College of Media faculty. Jason P. Chambers is the associate dean for access and engagement and professor of advertising. How long have you been a professor at the College of Media? What sparked your interest in teaching advertising?I’ve been at the College of Media since August 2001. I started working […]
Get to know some of our College of Media faculty. Marisa Peacock has been an advertising lecturer since Fall 2019. What is the best part about advertising?Two things. The first one is simple: Every industry needs advertising—it’s always going to exist. Secondly, advertising is constantly changing and creating. I specialize in social media, which didn’t […]
Get to know some of our College of Media students! Isabel Mercado is a Class of 2025 advertising major. How did you know you wanted to major in advertising? I attended a visual and performing arts high school that allowed me to pursue my academics but dancing as well. I had an advertising assignment in high […]
Get to know some of our College of Media students! Daniela Mejia is a Class of 2025 advertising major. What excited you the most about majoring in advertising? I became interested in advertising because of how flexible and versatile the jobs are within the field of advertising. I am leaning towards pursuing the more creative side […]
Email: shiyue2@illinois.edu Research Interests Jennifer is currently a Ph.D. candidate at the Institute of Communications Research. Her research aims to equip communicators with theory-driven and evidence-based strategies to navigate the digital landscape more effectively. From a social scientific perspective, she examines how social media messaging strategies in Public Service Announcements (PSAs)—particularly humor and visuals—shape […]
Email: yanliu10@illinois.edu Cohort: 2021 Research Interests Anna’s research lies at the intersection of strategic communication, data and emerging data-driven technologies (algorithms and AI), consumer behaviors, and media sociology. She takes a behavioral approach to study data and data-driven technologies (algorithms and AI) in message design and media exposure for consumer empowerment and societal good. Specifically, […]
Get to know some of our College of Media faculty! Patrick Vargas is a professor of advertising. He currently teaches Advertising Research Methods (ADV 281), Psychology of Advertising (ADV 478), and sometimes a graduate-level research or seminar class. What is your research interest? I study attitudes and persuasion. I also have an interest in stereotyping and prejudice. […]