New advertising professor Louvins Pierre centers research on social, psychological consumer factors

August 21, 2024 | Kelly Youngblood Louvins Pierre can trace his interest in advertising back to childhood.  “As a kid, I often watched advertisements because I found them funny. In hindsight, it may have been my underlying interest in the advertising and how [it was] effective that caused me not to change the channel,” Pierre said. […]

New journalism professor Cassandra L.C. Troy examines role of solutions journalism to address environmental issues 

August 21, 2024 | Kelly Youngblood Growing up, Cassandra L.C. Troy was encouraged to be environmentally aware, especially by her grandmother and mother who taught her to care for the planet. But it wasn’t until she worked at a university sustainability office that she considered a career in environmental communications. “In that role, I got […]

New advertising professor Guolan Yang focuses on effects of digital persuasive messaging

August 21, 2024 | Kelly Youngblood Guolan Yang has studied and cited works authored by professors in the Charles H. Sandage Department of Advertising since she was a doctoral student. So when she got the opportunity to meet those esteemed scholars in person at advertising conferences, Yang was further drawn to pursue a career at Illinois. “Visiting the […]

Advertising alum Amy Restko promoted to director of engagement strategy at AbelsonTaylor Group

Amy Restko (BA ’13, LAS; MS ’14, advertising) was promoted to group director of engagement strategy at AbelsonTaylor Group, a leading health and wellness advertising agency located in Chicago, in recognition of her success in developing winning brand strategies for clients and delivering customer experiences that drive behavioral change. “Amy’s experience and leadership will continue […]

A One-Man Telemundo on TikTok

July 18, 2024 | New York Times You’re seeing some of the same trends that we see in the English-speaking community, but they’re much more pronounced in the Latino community, especially the immigrant community. Melita Garza, Associate Professor and Tom and June Netzel Sleeman Scholar in Business Journalism Melita Garza, associate professor and Tom and June […]

CU-Citizen Access News Outlet Gets Students Their Clips, and the Community Their News

July 18, 2024 | University of Vermont If you pick up the 2023 book Changing Models for Journalism by Brant Houston, Knight Chair Professor in Investigative and Enterprise Reporting in the Department of Journalism, you would read about the collapse of traditional media and the changes in the news landscape over the past decade, written by […]

How the power of Minions and Gen Z propelled the ‘Despicable Me’ franchise

July 3, 2024 | Los Angeles Times You note your popularity specifically when you get internalized into meme culture. Carrie Wilson-Brown, Lecturer of Media and Cinema Studies and of Advertising Carrie Wilson-Brown, a lecturer of media and cinema studies and of advertising, was quoted in a Los Angeles Times article about the cross-cultural and cross-generational appeal […]

Media faculty, students present research at 2024 International Communication Association conference

July 3, 2024 Faculty, graduate students, and recent alumni from the College of Media co-presented 16 topics of research at the 74th annual International Communication Association Conference—the largest academic conference for communication scholars—on June 20-24, 2024, in Gold Coast, Queensland, Australia. The ICA aims to advance the scholarly study of human communication by encouraging and facilitating excellence in academic research […]

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