In the Charles H. Sandage Department of Advertising capstone course, taught by senior lecturer Shachar Meron, students form mini advertising agencies and create real-world campaigns for campus and community groups. Students learn how different disciplines work together—including account direction, research, strategy, media, and creative—to better understand the why, how, and what of advertising. Below are […]
In the advanced, interdisciplinary course ADV 492: Technology and Advertising Campaigns (cross-listed with CS 468), students from across majors—including advertising, computer science, and computer science + advertising—create team-based research projects to investigate and find solutions to a real-world problem in digital advertising and marketing. In Spring 2020, the project theme was “protecting consumer privacy in digital advertising.” […]
ADV 498: The Sandage Project is our Advertising program’s capstone course, taught by senior lecturer Shachar Meron. The course is designed as an accelerated eight-week boot camp: seniors break into teams and create start-to-finish campaigns for local nonprofits and educational organizations. Students learn how different disciplines work together—including account direction, research, strategy, media, and creative—to better […]
Congratulations to Madeline Wilson, senior in journalism, for being chosen as a 2020 SPJ Mark of Excellence regional winner in the Radio Feature category. These awards recognize the best in collegiate journalism. First-place winners will compete at the national level among other regional winners from the 12 SPJ regions. Hear Wilson’s audio story, “Shaken Baby,” which she […]
December 2, 2020 | Kimberly Belser, Communications and Marketing Intern Talented advertising undergraduate students will be recognized for their creative work and provided with a monetary gift to support their creative career path, thanks to the Murray Kalis Award for Creativity in Advertising. The new award was established by College of Media alumnus Murray Kalis […]