Tina Lowrey (MS ’89, advertising; PhD ’92, ICR) has been elected president-elect of the Association for Consumer Research, effective January 1, 2022. Lowrey is a professor of marketing at HEC Paris. Her main research interests include children’s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. As the president-elect of ACR, Lowrey […]