October 6, 2025
Leona Yi-Fan Su, associate professor of advertising, has been selected to become the next Charles H. Sandage Scholar in Advertising Research for 2025-2027.
Su was chosen based on her proposal, “Digital marketing in the agricultural sector, with emphasis on how farms can leverage emerging technologies such as social media and artificial intelligence (AI) to enhance advertising and marketing effectiveness.”
The Charles H. Sandage Scholar in Advertising Research was established in 2021 to honor outstanding associate professors in the department who are accomplished researchers in the field of advertising, media, or communication research with the potential for continued achievement.
The Sandage Scholar designation is for two years, with recipients receiving $12,000 per year in discretionary funding for research. In line with the fund’s guidelines, full professors in the department provided evaluations on the research proposals.
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